Privacy Policy

SERA BLEU ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services.

1. Information We Collect

We may collect the following types of information:

• Personal Identification Information: Name, email address, and any other information you voluntarily provide through our waitlist or newsletter forms.
• Usage Data: Information about how you interact with our website, including pages visited, time spent, and referring URLs.
• Device Information: Browser type, operating system, IP address, and device identifiers.

2. How We Use Your Information

We use the collected information for the following purposes:

• To keep you informed about product launches, collections, and brand stories (with your consent).
• To improve our website and user experience.
• To comply with legal obligations and enforce our terms.
• To protect the security and integrity of our platform.

3. Legal Basis for Processing (UK GDPR)

If you are located in the United Kingdom, we process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 under the following legal bases:

• Consent: When you subscribe to our newsletter or join the waitlist.
• Legitimate Interests: For website analytics, security, and improving our services.
• Legal Compliance: When required by applicable law.

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data with:

• Service Providers: Trusted third parties who assist us in operating our website and conducting our business (e.g., Supabase for data storage).
• Legal Authorities: When required by law or to protect our rights.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. You may request deletion of your data at any time.

6. Your Rights

Depending on your jurisdiction, you may have the following rights:

• Access: Request a copy of the data we hold about you.
• Rectification: Request correction of inaccurate data.
• Erasure: Request deletion of your data ("Right to be Forgotten").
• Restriction: Request restriction of processing.
• Portability: Request transfer of your data to another service.
• Objection: Object to processing based on legitimate interests.
• Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at contact@serableu.com.

7. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. You can control cookie preferences through your browser settings. We use:

• Essential Cookies: Required for the website to function properly.
• Analytics Cookies: To understand how visitors interact with our site.

8. Your Rights Under UK Data Protection Law

Under the UK GDPR and the Data Protection Act 2018, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent regulator for data protection. We encourage you to contact us first so that we may resolve any concerns, but you may contact the ICO at:

9. California Privacy Rights (CCPA)

If you are a California resident, you have the right to request disclosure of the categories and specific pieces of personal information we have collected, the sources of that information, and the business purpose for collecting it. California residents may also request deletion of their personal information and opt out of the sale of their data. SERA BLEU does not sell personal information.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. Where we transfer your data outside the UK, we ensure appropriate safeguards are in place in accordance with the UK GDPR, including the UK International Data Transfer Agreement (IDTA) or an adequacy decision by the UK Government.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page with an updated revision date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: